Walking along the seafront promenade in Grado, driving through the hills of central Italy—where I was born and where we craft VILLAMORI shoes—or simply sipping a coffee during a work break... this is where VILLAMORI designs are born. It's all about paying attention to the simple things and small everyday moments, sharing them with others, drawing inspiration from the history and beauty around me to create products that express all of this—with the dream of moving those who wear them. The journey from idea to finished product is shaped by daily conversations with our customers, because I believe this is essential: to truly understand not only their practical needs but also what might genuinely bring joy to those who choose to wear a pair of VILLAMORI.
Ongoing phone calls with my artisan collaborators—actually, my friends—at any hour of the day, and sometimes even late into the night, are just part of the process when developing a new model. From selecting fabrics and materials to translating the ideas and feedback we’ve gathered into tangible form, nothing is left to chance. Every detail, even the smallest, is treated with care and attention. This creative work then takes shape through trials and prototypes before reaching the final product—a phase that, in a “normal” company, often means tight deadlines and high stress. But that’s not what happens at VILLAMORI. Here, the philosophy of quality is ever-present: quality of life, quality of human relationships—because only from these can we truly create products of quality.
At VILLAMORI, it’s customary to work without the pressure of time. During the workday, it’s perfectly normal to pause for a break—maybe to enjoy a slice of unsalted bread with ciauscolo (a typical salami from the Marche region) or a piece of homemade jam tart. The end result, thanks to this slower, more mindful pace, is a level of product development that’s incredibly refined—crafted by skilled artisans who work with something a large company can’t replicate: passion. Having been born in the most important region in the world for the production of high-quality footwear, I’ve had the privilege of learning every aspect of the artisanal production process and materials. But above all, I’ve absorbed the values of culture, tradition, and lifestyle that form the very soul of what is universally known as "Made in Italy."
VILLAMORI designs are the expression of a land where history and culture can be found in every corner of the landscape and every moment of the day. Our ongoing pursuit of a style that reflects this beauty is the inspiration behind the creation of products that are different, unique, and exclusive. We are deeply committed to preserving the tradition of Italian artisanal craftsmanship— and that’s why VILLAMORI shoes embody a style that conveys the emotions and uniqueness of the people who wear them.
VILLAMORI is a story of passion, values, and people. Exquisite craftsmanship, refined finishes, and sophisticated style define every VILLAMORI creation—born from a refined fusion of precious materials and impactful design. Purchasing a VILLAMORI product means owning a true expression of Italian style, a symbol of beauty, elegance, and timeless quality. We have embraced the evolution of footwear, always with the goal of remaining true Italian artisans—using innovation not to replace tradition, but to enhance it.
VILLAMORI shoes are small masterpieces—a perfect blend of tradition and innovation—crafted for you, to walk with style through everyday life, to be worn with emotion and pride. Iconic designs, limited editions, accessories: VILLAMORI is a true Made in Italy excellence, dedicated to those who cherish tradition, uniqueness, and Italian style. An expression of personality and harmony, born from the refined fusion of precious materials and impactful design. More than just shoes: the many souls of the VILLAMORI Made in Italy identity.